
The TikTok Pixel
TikTok Ads Academy | Webinar series 47 minutes | Apr 2023
- How the TikTok pixel lays the foundation for effective measurement solutions
- Why signals on TikTok are the key to driving results on your next performance campaign
- How you can advance your lower funnel strategy

Getting started with TikTok Shop Ads
TikTok Ads Academy | Webinar series 55 minutes | Feb 2023
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Introduction to TikTok Shop
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TikTok Shop planning
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How to get started for brands and agencies
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Leverage TikTok Shop Partners & Multi-Channel Network Agencies for operational efficiencies
Introduction to TikTok For Business
TikTok Ads Academy | 'How To' Series 101 3 minutes | Jul 2021
- About TikTok For Business
About TikTok Ad Formats
TikTok Ads Academy | 'How To' Series 105 4 minutes | Jul 2021
- Getting to know various ad formats on TikTok
About Campaign Structure
TikTok Ads Academy | 'How To' Series 104 2 minutes | Jul 2021
- Understanding structure of a campaign on TikTok Ads Manager

Creative Excellence: Embrace Authenticity
TikTok Ads Academy | Creative Starter 30 minutes | Jan 2021
Creative workshop in session! We are thrilled to bring you the highly-anticipated TikTok Creative Excellence class. Learn how to unleash your creativity and make persuasive brand stories through TikTok. Build your creative brain and understand the digital storytelling best practices you would need to build your brand on TikTok.
Read more at TikTok Business Learning CenterCampaign and Experience Planning on TikTok
TikTok Ads Academy | 'Webinar Series' 301 45 minutes | Feb 2022
- The media landscape and your TikTok opportunity
- TikTok campaign and experience planning
- Planning considerations and additional resources
Advertising Policies and Brand Safety
TikTok Ads Academy | 'Webinar Series' 302 40 minutes | Feb 2022
- TikTok Advertising Policies
- Brand Safety and Fundamentals to Measuring Media
- Brand Lift and Fundamentals to Measuring Brand
Plug and Play with Music and TikTok Instant Pages
TikTok Ads Academy | 'Webinar Series' 303 60 minutes | Feb 2022
- Music Trends and TikTok Audio Library
- Creative Video Guide: Using Music with Products
- Creator Sharing: Eric from Singapore
- TikTok Instant Pages
Plug & Play with Transitions and Dynamic Showcase Ads
TikTok Ads Academy | 'Webinar Series' 304 60 minutes | Dec 2021
- Creative Video Guide: Using Stickers and Transitions
- Creator Sharing: Nutrishe from Indonesia
- Dynamic Showcase Ads

Auction Ads Creative Best Practices
TikTok Ads Academy | 'Webinar Series' 209 15 minutes | Nov 2021
- Auction Ads Creative Recommendations
- Auction Ads Measurement Recommendations

Auction Ads Setup Best Practices
TikTok Ads Academy | 'Webinar Series' 210 38 minutes | Nov 2021
- Best Practices to Scale Up
- Best Practices to Lower Cost
- Best Practices of Campaign Management
Creating Ad Account
TikTok Ads Academy | 'How To' Series 102 1 minute | Jul 2021
- Creating an ad account on TikTok Ads Manager
About TikTok Business Center
TikTok Ads Academy | 'How To' Series 103 2 minutes | Jul 2021
- About TikTok Business Center
About Campaign Reporting
TikTok Ads Academy | 'How To' Series 106 2 minutes | Jul 2021
- Understanding campaign reporting on TikTok Ads Manager
About Automated Creative Optimization
TikTok Ads Academy | 'How To' Series 107 3 minutes | Jul 2021
- About Automated Creative Optimization on TikTok
Targeting with Custom and Lookalike Audience
TikTok Ads Academy | 'How To' Series 108 3 minutes | Jul 2021
- Targeting with Custom Audience on TikTok
- Targeting with Lookalike Audience on TikTok
About Split Testing
TikTok Ads Academy | 'How To' Series 109 3 minutes | Jul 2021
- About Split Testing on TikTok Ads Manager
About TikTok Pixel and Events Tracking
TikTok Ads Academy | 'How To' Series 110 4 minutes | Jul 2021
- About Pixels and Events on TikTok Ads Manager
About Creative Tools and Best Practices
TikTok Ads Academy | 'How To' Series 111 4 minutes | Jul 2021
- Getting to know tools for creative assets on TikTok Ads Manager
- Tips for creative assets on TikTok

Brand Safety by TikTok
TikTok Ads Academy | Safety and Transparency 20 minutes | May 2021
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Safety, Transparency, Accountability in TikTok
- Brand Safety Policies
- Brand Safety Practices
- Brand Safety Products
- Brand Safety Partnerships