Introduction to TikTok For Business

TikTok Ads Academy | 'How To' Series 101 3 minutes | Jul 2021

  • About TikTok For Business

Read more at TikTok Business Learning Center

About TikTok Ad Formats

TikTok Ads Academy | 'How To' Series 105 4 minutes | Jul 2021

  • Getting to know various ad formats on TikTok

Read more at TikTok Business Learning Center

About Campaign Structure

TikTok Ads Academy | 'How To' Series 104 2 minutes | Jul 2021

  • Understanding structure of a campaign on TikTok Ads Manager

Read more at TikTok Business Learning Center

Creative Excellence: Embrace Authenticity

TikTok Ads Academy | Creative Starter 30 minutes | Jan 2021

Creative workshop in session! We are thrilled to bring you the highly-anticipated TikTok Creative Excellence class. Learn how to unleash your creativity and make persuasive brand stories through TikTok. Build your creative brain and understand the digital storytelling best practices you would need to build your brand on TikTok. 

Read more at TikTok Business Learning Center

Campaign and Experience Planning on TikTok

TikTok Ads Academy | 'Webinar Series' 301 45 minutes | Feb 2022

  • The media landscape and your TikTok opportunity
  • TikTok campaign and experience planning
  • Planning considerations and additional resources

Read more at TikTok Business Learning Center

Advertising Policies and Brand Safety

TikTok Ads Academy | 'Webinar Series' 302 40 minutes | Feb 2022

  • TikTok Advertising Policies
  • Brand Safety and Fundamentals to Measuring Media
  • Brand Lift and Fundamentals to Measuring Brand

Read more at TikTok Business Learning Center

Plug and Play with Music and TikTok Instant Pages

TikTok Ads Academy | 'Webinar Series' 303 60 minutes | Feb 2022

  • Music Trends and TikTok Audio Library
  • Creative Video Guide: Using Music with Products
  • Creator Sharing: Eric from Singapore
  • TikTok Instant Pages

Read more at TikTok Business Learning Center

Plug & Play with Transitions and Dynamic Showcase Ads

TikTok Ads Academy | 'Webinar Series' 304 60 minutes | Dec 2021

  • Creative Video Guide: Using Stickers and Transitions
  • Creator Sharing: Nutrishe from Indonesia
  • Dynamic Showcase Ads

Read more at TikTok Business Learning Center

Auction Ads Creative Best Practices

TikTok Ads Academy | 'Webinar Series' 209 15 minutes | Nov 2021

  • Auction Ads Creative Recommendations
  • Auction Ads Measurement Recommendations

Read more at TikTok Business Learning Center

Auction Ads Setup Best Practices

TikTok Ads Academy | 'Webinar Series' 210 38 minutes | Nov 2021

  • Best Practices to Scale Up
  • Best Practices to Lower Cost
  • Best Practices of Campaign Management

Read more at TikTok Business Learning Center

Creating Ad Account

TikTok Ads Academy | 'How To' Series 102 1 minute | Jul 2021

  • Creating an ad account on TikTok Ads Manager

Read more at TikTok Business Learning Center

About TikTok Business Center

TikTok Ads Academy | 'How To' Series 103 2 minutes | Jul 2021

  • About TikTok Business Center

Read more at TikTok Business Learning Center

About Campaign Reporting

TikTok Ads Academy | 'How To' Series 106 2 minutes | Jul 2021

  • Understanding campaign reporting on TikTok Ads Manager

Read more at TikTok Business Learning Center

About Automated Creative Optimization

TikTok Ads Academy | 'How To' Series 107 3 minutes | Jul 2021

  • About Automated Creative Optimization on TikTok

Read more at TikTok Business Learning Center

Targeting with Custom and Lookalike Audience

TikTok Ads Academy | 'How To' Series 108 3 minutes | Jul 2021

  • Targeting with Custom Audience on TikTok
  • Targeting with Lookalike Audience on TikTok

Read more at TikTok Business Learning Center

About Split Testing

TikTok Ads Academy | 'How To' Series 109 3 minutes | Jul 2021

  • About Split Testing on TikTok Ads Manager

Read more at TikTok Business Learning Center

About TikTok Pixel and Events Tracking

TikTok Ads Academy | 'How To' Series 110 4 minutes | Jul 2021

  • About Pixels and Events on TikTok Ads Manager

Read more at TikTok Business Learning Center

About Creative Tools and Best Practices

TikTok Ads Academy | 'How To' Series 111 4 minutes | Jul 2021

  • Getting to know tools for creative assets on TikTok Ads Manager
  • Tips for creative assets on TikTok

Read more at TikTok Business Learning Center

Brand Safety by TikTok

TikTok Ads Academy | Safety and Transparency 20 minutes | May 2021

  • Safety, Transparency, Accountability in TikTok
  • Brand Safety Policies
  • Brand Safety Practices
  • Brand Safety Products
  • Brand Safety Partnerships

Read more at TikTok Business Learning Center